INEQUALITY & LEGO
What does it feel to play with LEGOs in the different countries around the world?
Unequal opportunities translate into unequal lifelong outcomes by the time children reach the age of five. Evidence from developing countries shows that children in the poorest 20 per cent of the populations are still up to three times more likely to die before their fifth birthday than children in the richest quintiles.
Critical design is a way to express speculative design proposals. And has a goal to put on display a problem by using different resources, such as amplifying a situation and making it visible, but without taking any part in it. The designer takes the role of spectator, without presenting visible solutions, but highlighting apparent problems instead.
In this project, I approached children Inequality through a Critical Design perspective by using LEGO company as a medium. My starting point was to do an economical analysis comparing the price of a LEGO Classic 790 pieces (iconic LEGO product) and the minimum wages in some countries around the world with a visible difference in people's income.
Price LEGO CLASSIC
PRICE OF A
HS. FOR LEGO CLASSIC BOX
BRICKS PER HOUR
IN VENEZUELA TAKES 4HS TO BUY A SINGLE LEGO BRICK
The process of bringing stats to physical happened step by step.
First by imagining cards and illustration representing the different outcomes in the different countries. Through sketches I tried to visualize these numbers in different ways. I finally imagined a scenario where a person can only acquire a limited amount of legos, set by the country they coming from.
This radical and dystopian scenario helped me out to project new ideas, easing different ways to picture and visualize the previous stats and illustrations.