Critical Design
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INEQUALITY LEGO

INTRODUCTION

LEGO STATS

IDEATION/ COMMUNICATION

WORKSHOP

What does it feel to play with LEGOs in the different countries around the world?

 

INEQUALITY

 

 Unequal opportunities translate into unequal lifelong outcomes by the time children reach the age of five. Evidence from developing countries shows that children in the poorest 20 per cent of the populations are still up to three times more likely to die before their fifth birthday than children in the richest quintiles.​​​​​​​

CRITICAL DESIGN

 

Critical design is a way to express speculative design proposals. And has a goal to put on display a problem by using different resources, such as amplifying a situation and making it visible, but without taking any part in it.  The designer takes the role of spectator, without presenting visible solutions, but highlighting apparent problems instead.   

In this project, I approached children Inequality through a Critical Design perspective by using LEGO company as a medium. My starting point was to do an economical analysis comparing the price of a LEGO Classic 790 pieces (iconic LEGO product) and the minimum wages in some countries around the world with a visible difference in people's income.

 

LEGO STATS

LEGO Classic

790pz Price

Minimum Wage

(IN DKK) 

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507 DKK

25 DKK

493 DKK

6,5 DKK

348 DKK

5 DKK

489 DKK

47 DKK

420 DKK

11,5 DKK

449 DKK

110 DKK

9 DKK

458 DKK

420 DKK

73 DKK

653 DKK

0,2 DKK

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Price LEGO CLASSIC

507

493

348

489

420

449

458

420

653

MINIMUM

WAGE

PRICE OF A

LEGO BRICK

25

0,64

6,5

0,62

5

0,44

47

0,62

11,5

0,53

110

0,56

9

0,58

73

0,53

0,2

0,82

 HS. FOR LEGO CLASSIC BOX

BRICKS PER HOUR

20

39

79

10

70

11

10

76

21

21

4

196

52

15

6

138

3265

0,25

IN VENEZUELA TAKES 4HS TO BUY A SINGLE LEGO BRICK

 

IDEATION/ COMMUNICATION

 

The process of bringing stats to physical happened step by step.

First by imagining cards and illustration representing the different outcomes in the different countries.​​​​​​​ Through sketches I tried to visualize these numbers in different ways. I finally imagined a scenario where a person can only acquire a limited amount of legos, set by the country they coming from. 

This radical and dystopian scenario helped me out to project new ideas, easing different ways to picture and visualize the previous stats and illustrations.   

Lego cards.jpg